Following Up On Promoting Better Products vs. Promoting Consumption

many chances for changeA few posts ago I asked you a question that’s been rolling around in my mind for some time now. How do you feel about product recommendations within an eco/ethical fashion context – are they great ways of promoting better products, or do they in fact just promote more consumption?

Your comments were thought-provoking, insightful and generally awesome (if you haven’t had a read through them yet, I’d highly recommend doing so) and after taking a few days to think about how all of this fits with This Kind Choice, here’s what I’ve come up with:

  • The things we buy are one part of the puzzle. So recommending better products is one part of the solution.
  • But the pretty little picture I made above shows that there are many opportunities for change, and changing what we buy is just one part of this. Other areas – like how we look after the things we have, or why we feel like we need to buy so much, are just as important (if not more so) and need to be looked at, too.
  • This holistic view of our clothing is something I want to apply to this blog, too – looking at it’s overall message, and how one post informs another.
  • So you’ll be seeing a little bit of product recommendation here on This Kind Choice, along with a lot of other ways of making better clothing choices.
  • The product recommendations will focus on what that company is doing differently or their philosophy, rather than just pointing out pretty clothing. It’ll be pretty, but there will always be more to it than that (let’s call it pretty plus, shall we?)
  • Rather than just putting together shopping lists, the main focus will be on how you can makeĀ  better clothing choices for yourself – what to look for, what to know about. I’d like any recommendations to be examples of this or ideas of places to start, but really it’s about you being able to go out and find things that work for you.
If you enjoyed this post, stay in touch!

Subscribe to This Kind Choice

7 thoughts on “Following Up On Promoting Better Products vs. Promoting Consumption

  1. Oh this is excellent! I would be greatly helped by being advised on how to make better choices and also by studying the diagram. I think my (baby boomer) generation is one of the highest consumers, we have not thought before about the source of cheap clothing and how it got to be that cheap. It’s wonderful that your generation is leading the way Emma, I am a willing pupil!


    • Thank you so much Rose, I’m happy you liked the diagram! It has given me a few ideas for future posts, too.
      I do think this generation is really looking into sustainability in new ways, this Business of Fashion looks at that too if you’re interested :)


  2. I have been focusing on reducing unneccessary wardrobe purchases for a while. I had a unwieldy and uncohesive wardrope. One thing rule I have tried to instigate is only buying things which I absolutely adore. Then I could have lots of fun shopping and imperiously rejecting things because they are not marvelous enough. It makes an shopping trip with no purchases a positive experience by changing ‘nothing suits me’ to ‘nothing was good enough for my fabulous self and wondrous wardrobe’.
    I also chose a favourite piece of clothing which I used as a reminder of both my style and a reminder of how a piece of clothing should make me feel.

    Ethical purchasing and purging is my next challenge.


    • That sounds like a great way of looking at things! I love the idea of having high standards rather than blaming ourselves for not finding anything, and choosing a piece of clothing that you have that reminds you of that is a good way of going about it.

      Since I started looking at eco/ethical fashion my standards have become a lot higher too, so it often takes a while to find something that ticks all my boxes. But it has meant that my wardrobe is a lot more refined and cohesive :)


  3. I am very impressed with this blog! I am a couple of years from 60 and fast fashion was not part of my world in the 70′s and 80′s. Neither were credit cards, cell phones, or the internet. However, there was layaway plans. I was able to purchase a high end item, designed and made in Paris (the ultimate) and pay for it over time. I still have many of my purchases and wear them–although less frequently. I took up knitting as my taste tends toward those brands found at Neiman Marcus and Barneys of New York.

    The suggestions and outline of eco-friendly and social conscious purchases really hit a cord for me. I never purchased a lot of clothing at once, but added a few pieces each season to keep my wardrobe current. Some pieces are retired. This brings me to Eileen Fisher. Love, love, love her looks and since snarky comment in one of the Ephron plays that his Broadway, she has really updated her designs. I also purchased an H&M Conscious Choice piece to support that retailers decision to consider more goals than profits. This was a first for me and I am waiting to see how this piece works out.

    Thanks for the space to seriously consider our choices and the impact it has on others. As a former “hippie” this is what we would call “groovy”

    Peace, love, dove.


    • Thanks Lisa! A lot has changed in the way we see fashion over the last few decades. Some of the things you mentioned, like paying for something over time, are such a great habits to have (they really make you plan ahead and think about whether you will still want this in a few weeks or months time) and definitely worth bringing back.

      I’ve just had a look at Eileen Fisher and see that she does organic cotton and organic linen too, which is great :) Linen isn’t as widely talked about as cotton but it’s a really good fibre to look at.

      Hope to see you here again :)


      • Eileen Fisher silk’s also have use a dying process that is a lot more eco friendly. Also her support of social causes while promoting better working conditions and pay for women is commendable.

        I have purchased Stella McCartney pieces (about 1 a year on sale–deeply on sale). She is a remarkable designer who favors sustainability. I am still not on board with her bags as I cannot seem to get over a gorgeous leather handbags, her clothing is gorgeous!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>