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Information express: the latest requirements of European Amazon in selling CE standard products

Author: CNKI Release time: September 14, 2020 Reading: 175

According to EU regulation (EU) 2019 / 1020 on market supervision and product compliance: With effect from 16 July 2021, all CE marked goods need to have an EU representative located in the EU (except the UK) as the contact person for commodity compliance (hereinafter referred to as the "responsible person"). Except for medical devices, cableway devices, civil explosives, hot water boilers and elevators, all CE marked commodities are subject to the regulation. Goods sold in the UK are not subject to this regulation.

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What is CE Logo?

CE mark is a self certification mark applied by manufacturers to commodities. The product with the CE mark indicates that the product meets the health, safety and environmental protection standards of the European Economic Area (EEA). In general, the CE label can be printed on the product itself, on the package or on other accompanying documents (e.g. instructions). In addition, EU legislation requires manufacturers to issue a declaration of conformity (DOC) for all CE marked products.

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If you sell goods with the CE mark and are manufactured outside the EU, you need to ensure that they have a responsible person within the EU (except the UK) by 16 July 2021. Otherwise, after July 16, 2021, if you sell a product with the CE mark without the information of the person in charge of compliance, the behavior will Is considered illegal.

Warm reminder: As a European Amazon merchant, it is necessary to ensure that the contact information of the person in charge is pasted on the products with CE mark before July 16, 2021. Such labels can be attached to the commodity itself, its packaging, package or accompanying documents (e.g. instructions).

one How to confirm whether it is necessary to comply with the new regulations of CE standard commodities?

The first step is to confirm whether the goods you want to sell in the EEA need the CE mark.

Different types of CE marked goods are regulated by different directives and regulations.

The new EU directive mainly deals with the following:

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two Who can be a commodity compliance contact in the EU?

The following forms of subject have the qualification of "person in charge":

● manufacturers or brands in the EU

● importers in the EU

● authorized representatives in the EU

● distribution service providers in the EU

● the person in charge cannot be located in the UK

03 What are the responsibilities of the person in charge in the EU?

As your guarantor of commodity compliance within the EU, you have the following responsibilities:

● collect the EU declaration of conformity of the goods and ensure that additional documents proving the conformity of the goods with the EU standards are provided to the relevant EU bodies in a language understandable to the relevant authorities upon request.

Relevant documents include: EU compliance statement (DOC), technical documents (such as third party test report, safety certification certificate, etc.).

● inform the relevant authorities of any risks that may arise from the goods.

● take the necessary corrective actions to correct any non-compliance of the merchandise.

four How to appoint a "responsible person" for the brand of CE marked goods?

At this stage, please register Amazon brand as soon as possible. Because Amazon brand registration is the first step for the EU head of brand product declaration compliance. After completing this operation, Amazon will communicate with you as soon as possible, and tell you how to declare the EU person in charge of brand / asin.

When you have a compliance officer, you can directly provide the relevant documents (test report and declaration of conformity) proving the conformity of the goods to your EU responsible person.

05 How to appoint the "responsible person" by the distributor of CE mark goods?

If you do not have a brand but are a distributor of CE standard products, it is recommended that you communicate with upstream suppliers:

First ask if they have subsidiaries in the EU or already have EU importers.

If not, you need to confirm that they are aware of the new commodity safety regulations that will be introduced and ensure that they take appropriate action to appoint a responsible person within the EU who is compliant.

You can also ask the product testing laboratory or the company that certifies the product if they can provide the responsible person service.

six What are Amazon's common CE products?

The first step is to confirm whether the goods you want to sell in the EEA need the CE mark.

Different types of CE marked goods are regulated by different directives and regulations.

The new EU directive mainly deals with the following:

1. Electrical / electronic equipment

2. Toys

3. Pressure equipment

4. Personal protective equipment

5. Drugs / cosmetics

07 Where can I find more information and resources?

Please copy the following link to the website and log in to the help page of the seller platform of the EU responsible person:

http://sellercentral-europe.amazon.com/gp/help/help.html?itemID=GSDP2QRYVQ5SUFLE&ref_ =xx_ swlang_ head_ help&mons_ sel_ locale=zh_ CN&languageSwitched=1&

Amazon service provider network: you can learn more about the compliance service provider through the following link (copy and paste it into the browser to open it)

http://sellercentral-europe.amazon.com/gp/help/help.html?itemID=RWW8VWGG266ECPY&language=zh_ CN&ref=ag_ RWW8VWGG266ECPY_ relt_ F42PAA8YW4NCDVE


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